Digital Advertising Program
Nearly 80% of consumers use a search engine when researching a vehicle purchase. Search engine marketing (SEM) should be a key component of your dealership’s digital marketing strategy. Display and video advertising packages can also help your website attract more in-market shoppers.
The Kia Digital Certified Solutions suite includes fourteen provider options to manage your digital marketing efforts. Each provider package includes a recommended minimum key word list and bidding strategy to optimize your search performance.
Once you’ve made your provider and package selections you will receive a confirmation email and the provider you have selected will contact you to get started.
Paid Search Best Practices
Adpearance
Adpearance is the sales-obsessed digital marketing company focused on helping Kia dealers sell more cars. Improve your digital advertising performance with exceptional execution and exclusive inventory ad technologies focused on low-funnel searches. Drive organic traffic with strong SEO. Generate the best bottom-line results with Adpearance, the certified digital marketing program partner with best-in-class technology and customer service.
Enroll Learn MoreDealer.com
Dealer.com Advertising powers optimally relevant ads with Kia-aligned creative across the digital channels that drive vehicle sales – retargeting, paid search, display on major content networks and premium automotive research sites, and social media. Campaigns reach shoppers at every stage in their shopping process – from awareness, to consideration, to purchase intent – working together to broaden your website audience and keep visitors returning until they’re ready to come to your showroom.
Enroll Learn MoreDealer Inspire
Originally a marketing agency that has since built unprecedented websites and digital solutions to convert its campaigns into customers, Dealer Inspire is a Premier Google Partner that maximizes ROI by seamlessly connecting custom marketing strategies with innovative technologies.
Enroll Learn MoreDealerOn
Through a time-tested process in which we document all existing site metrics with each customer prior to them going live on the DealerOn platform, we have documented an average lead volume increase of 250%.
Enroll Learn MoreDealer Teamwork
Drive more actionable sales opportunities and reach more in-market shoppers with Dealer Teamwork. Our patented content marketing platform, the MPOP®, connects to your website and primary digital channels so you can automate much of the manual effort traditionally required to create and publish content. Our automation platform helps dealers efficiently communicate their vehicle and service offers on the omnichannel scale via landing pages, organic search (SEO), local SEO, PPC, social ads, and into an email campaign builder. Dealer Teamwork combines automation, data-driven strategies, and exceptional customer service so you no longer need to sacrifice speed, quality, or budget when it comes to your digital marketing.
Enroll Learn MoreDealer eProcess
When it comes to digital marketing, having the tools to run certain ad campaigns is only half the battle. The other half is having the ability to track every aspect of those campaigns at the most detailed level in order to effectively optimize your ad budget, getting the greatest possible return on investment. As a Dealer eProcess website customer, your digital marketing campaigns are fully optimized based on the ultimate goals of lead conversion and vehicle sales.
Enroll Learn MoreForce Marketing
We are experts in automotive marketing, using omni-channel marketing strategies to evolve the dealer-customer shipping experience. Force Marketing and its sister company, Helix Technologies provide dealers with advanced data strategies with leading edge technologies. With uniting first-party DMS and Oracle data, Force is able to provide a robust partnership to drive personalization within the customer journey and create clarity getting closer to full-funnel attribution, ultimately bridging the gap between Tier 1 to Tier 3 business. Our technical capabilities, cross-tier alignment experience and a track record of delivering dealer success will help KIA dealers increase their digital marketing efficiency.
Enroll Learn MoreNetsertive
Netsertive delivers the digital advertising performance you need to win buyers in today’s competitive landscape. Our platform is intentionally built for dealer networks as our proprietary technology learns from the thousands of OEM digital advertising campaigns, giving you the upper hand to win in your local market. Your ads are never cookie cutter and hundreds of campaign changes are made each month to ensure you have the highest ad position and share of voice online. Netsertive also ensures turnkey Kia brand and co-op compliance. We consistently rank as the #1 digital advertising provider in leading OEM programs, which is backed by our award-winning customer service and strategy teams.
Enroll Learn MorePureCars
Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, lower ad costs per unit sold and per repair order. Through our unique combination of advanced advertising solutions, digital merchandising, and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 17 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America. As an industry leader in digital advertising and merchandising solutions, PureCars brings the experience and technology to dealers and dealer groups to market cars and convert leads, at scale. Backed by our proprietary PURE Insights, we’re committed to empowering dealers through our industry-leading tech which leverages data and insights to make smarter media buys and deliver highly qualified sales opportunities for your dealership.
Enroll Learn MoreSokal Digital
At Sokal, we believe Transparency (and Trust), Exceptional Performance, and Unrivaled Support are the keys to success. We’re a full-service digital agency that offers all-encompassing solutions from paid search, programmatic display to social media marketing and Connected TV/OTT, all powered by our Momentum digital ad platform. Because our agency was started out of a dealership, we know every dealership has a unique story with goals and needs that can change quickly; let us help you stay ahead of the competition and own your backyard so you can get back to selling cars and closing leads. Whether it’s improving your brand awareness, conquesting against your competitors, or expanding your digital presence; at Sokal you’ll get MORE - more qualified shoppers, more low-funnel traffic to your website and dealership, more engaging content, and more leads. Let’s Go Sokal today.
Enroll Learn MoreStream Companies
Our motto is Do the Ordinary Extraordinarily Well, and our team members truly live by this philosophy. Our clients are treated like partners, with a high level of communication, an absolute transparency, and an aggressive pursuit of mutually set KPIs. We lead with a strong creative effort by ensuring your business has a strong brand that set’s you apart and delivers retail traffic. We view our strategies with a holistic approach that looks at the big picture and ensures we have strategies in place to focus on retention, conquest, and fixed-ops.
Enroll Learn MoreTeam Velocity
Team Velocity empowers clients to execute intelligent marketing across online and offline channels through their customer experience platform (CXP), Apollo. Apollo is a CXP with a suite of integrated technology applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction.
Enroll Learn MoreUnityWorks
UnityWorks is a leader and pioneer in the delivery of scalable, data-driven video campaigns for automotive dealers. We create compelling video content and utilize customer intelligence and proprietary technology to deliver customized video experiences that maximize engagement and conversion throughout the customer journey.
Enroll Learn MoreZeroSum
Harness the power of artificial intelligence, real-time data, and automation in one dealer-centric platform to drive more customers to your website. With ZeroSum, dealers have on-demand access to MarketAI® which provides cross-channel ad execution, VIN-level attribution reporting, cutting-edge competitive insights, and industry-wide market data to drive unprecedented growth. Experience the future of automotive marketing with ZeroSum.
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