Pre-roll Advertising Campaigns

Pre-Roll Advertising: Sales & Service

Our industry-leading, micro-targeted pre-roll campaigns allow you to target prospects in your immediate area, engaging shoppers and driving traffic to your store. Our pre-roll campaigns identify in-market auto intenders within an average 20-mile radius of your store. Using leading third-party networks and data management platforms, we’re able to find the best prospects to serve compelling video pre-roll ads on hundreds of websites and gaming apps. We maximize reach and effectiveness by connecting with customers and driving them to custom video-rich landing pages. Campaigns are also highly effective at reaching and engaging service intenders with promotions and special offers to maximize ROI.

UnityWorks campaigns deliver completed video view rates and click through rates at 2x industry averages

Package Includes:

• Targeted Video Campaign
• Campaign Management and Optimization
• Monthly Reporting
• Inbound Sales Call Tracking
• Video Showcase Page with Offer
• Website Remarketing

Facebook Video Campaigns

With over 1.8 billion users every month and 100 million hours of video watched every day, Facebook campaigns are among the most efficient and cost-effective ways to target and engage your customers. Each campaign will feature a 15-second dealer branded video ad that showcases a selected model and offer created specifically for Facebook Newsfeed ads. The video ads communicate key selling messages even when viewed in muted play to drive traffic to a custom landing page on your website.

Package includes:

• Two 15-Second Video Ads
• Campaign Management and Optimization
• Monthly Reporting

VIDEO EMAIL CAMPAIGNS

Get car shoppers more emotionally engaged and influenced to purchase with custom email campaigns from UnityWorks. Our conquest campaigns only reach auto intenders within a geo-targeted area around your store, eliminating wasted ad dollars by reaching only in-market customers already looking for a new vehicle or service options.

Each video email campaign includes three email deployments, accommodating up to four models or service offers. All campaigns include an animated GIF designed to drive stronger engagement and higher clicks to your website or video-enabled landing page. Once on your site, prospects are directed to inventory, contact information, or service scheduler. The Video Showcase for Sales or Service can be added to your package if you are not running a Video Pre-Roll Campaign where it is included in the price.

Package Includes:

• Animated GIF
• Three Email Drops
• Up to Four Featured Models (or Service Specific Offers)
• Monthly Reporting
• Video Showcase Player on a Dealer Site (Optional)

Model Video Showcase

The Model Video Showcase is a customized destination page for your multi-channel video campaigns (pre-roll, Facebook or email) designed to emotionally engage shoppers with compelling model video experiences. These videos utilize OEM and brand approved footage and photos to help move a shopper closer to a vehicle of choice at the dealership.

Our Model Video Showcase player highlights your featured campaign model along with additional video content and current local offers. Shoppers can also easily navigate to a 60-second Virtual Test Drive of any model within a dealer’s lineup.

This video-rich experience deepens consideration and drives conversion with on-page links to the dealer’s specific model inventory and lead capturing components to complete the sale. The Model Video Showcase can be embedded into a dealer website as a core video destination for all model-specific multi-channel campaigns.

Package Includes:

• Entire New Model Lineup with a 60-Second Virtual Test-Drive of Each Model
• One Model Offer Per Month
• Strong Call to Action Options
• Embedded into your dealership website
• Mobile Optimization

Virtual Test Drive Videos

Our all new state-of-the-art Virtual Test Drive videos combine UnityWorks’ industry-leading video expertise with Chrome’s world-class build data with to deliver the most robust VIN video presentation in the industry. The groundbreaking platform allows you to dynamically pitch the most saleable features of the vehicles to fully engage customers and maximize ROI. Our Virtual VIN Test Drive is packed with data-rich content and unique features to keep customers on your site longer and motivated to purchase from your store.

Package Includes:

• Branded Intro & Outro
• Video Syndication on All Leading Third Party Sites
• Video Library Lead Responder for Personalized Video Email Messages
• Monthly Reporting