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PureCars

GET MORE. EVERY DAY.

As dealers face increased threats to their profitability, it’s more important than ever to identify and eliminate ineffective marketing tactics and hold gross. At PureCars, we have one focus: identifying those who are ready to buy and delivering them to you to continue—and complete—the buying process. And every day we strive to do it faster and more effectively than any other provider. PureCars gives you confidence that your marketing dollars are hard at work delivering more, ready shoppers, every day. With PureCars, you get a partner relentlessly invested in your profitability and best-in-class technology solutions to drive your business forward -- while providing proof along the way.

Pricing & Packages Enroll

EVERYTHING IN ONE PLACE

PureCars has an all-in-one package that includes all major digital media channels, dealer website conversion tools and powerful business intelligence features, including inventory & market insights, VIN-level attribution and opportunities.

INTEGRATED DIGITAL ADVERTISING

  • Search (Google & Bing)
  • Social (Facebook & Instagram)
  • Video (YouTube, Facebook & PC Video Network)
  • Display & Retargeting (PC Display Network)
  • Fixed Ops(Base)

DEALER WEBSITE CONVERSION TOOLS

  • Onsite Offers (Convert More Website Visitors)
  • Sales Assist (Robust Inventory Search App for Sales)

BUSINESS INTELLIGENCE

  • Full Funnel Attribution (PC & 3rd Party Vendors)
  • Inventory & Market Insights (Make, Model, Market, Merchandising & More)
  • Opportunities (See where your biggest sales opportunities are)

INTEGRATED DIGITAL ADVERTISING

Make smarter, data-driven ad buys and expand your reach. The PureCars Platform allows dealers to unlock the spending power of their marketing dollars with a fluid, data-driven approach to media budget management. Instead of being locked into each digital channel with a ‘best guess’ fixed budget, PureCars uses data to move your dollars where they’ll be most effective to capture increased demand.

Feature your real-time New, Used and CPO inventory in compelling and compliant ads, optimized continuously for performance. Our budget tool ensures your accounts are hitting targeted spend while pacing evenly throughout the month. The PureCars Platform manages offers and incentives at scale and across channels for a truly integrated campaign experience.


BUSINESS INTELLIGENCE

Not just another digital ad platform, The PureCars platform includes a powerful business intelligence layer that provides a 360 degree view of your inventory, the market and shopper engagement. PureCars tracks every digital touchpoint through the sale, so you know exactly what’s working to help you sell more cars (and what isn’t) -- and shows you the dollar-for-dollar return on your investment.

  • Inventory & Market Insights - For a healthier inventory and precision strategy.
  • Full Funnel Attribution - For proof into what’s helping you sell cars, and what’s not (PureCars, Channels & 3rd Party Vendors).
  • Opportunities - For a smarter campaigns strategy, week after week, month after month.

PLATFORM ENHANCEMENTS

Capture and convert even more shoppers with platform enhancements, each of which complement and amplify your traditional digital advertising strategy.

  • Enhanced Fixed Ops With All Channels - Conquest the independents and increase your dealership’s profitability with cross channel campaigns for your parts and service departments.
  • Enhanced Video with PureCars TV (OTT) - Enhance your campaigns with video advertising across premium networks and OTT.
  • Dynamic Offers On Your Website - Engage and convert more low funnel shoppers with Onsite Offers. Create custom micro audiences to target with incentives relevant to their shopping behavior or universal offers to engage all site visitors.
  • Optimized Google My Business Listings & Local SEO - Maximize the number of times your dealership, inventory, and services are served to shoppers with Local Engage (SEAT). Dramatically increase website visits, leads, click-to-calls and driving directions.

AT YOUR SERVICE

We measure what matters most, then analyze, optimize, repeat. Always data driven and always invested in your profitability.

  • Dedicated Strategist - An automotive digital expert who gets to know your business like an invested member of your own team.
  • Performance Managers - Network-certified Search & Display analysts continuously monitor and fine tune your campaigns for optimal performance.
  • Additional Support - Video production, expert designers and Co-op & compliance teams ensure your ads are always engaging and compliant.

PARTNERS IN YOUR SUCCESS

With PureCars, you get a network of trusted partners invested in your success, including Kia, Google, Microsoft Ads, Facebook, Oracle and more.

  • Kia Digital Certified program Provider
  • Google Premier Partner
  • MS Ads Select Channel Partner
  • Facebook Certified Partner
  • Oracle Data Cloud Elite Auto Data Marketer
  • First-Ever Waze Preferred Partner
  • Certified Provider for 15+ OEM Programs

Visit www.PureCars.com/kia to book and demo and learn more.