DIGITAL ADVERTISING

We live in a digital world. Now more than ever, car buyers are using a variety of online sources to research and engage with your dealership, making their time in-market virtually irrelevant. At Stream, our Omni channel philosophy aligns the most relevant platforms and tactics around your target audience, not the other way around.

Now you can reach your audience at the right time (geo location, time of day, day of the week) in the right moment (what’s on their mind) on the right device (mobile, desktop, or tablet) with the right message (ad copy). But being online isn’t enough. You have to understand the micro-moments that your customers are having so you can target them with customized ads that speak perfectly to their interests and needs.

Our comprehensive digital advertising services include a variety of ad choices. Static display retargeting, for example, allows you to send static adds to people who have visited your dealership’s website. Dynamic display retargeting, on the other hand, means that you can show those visitors specific ads based on what pages they viewed on your site. So if they stopped by the service department page, you can show them ads for automotive service.

Search Engine Optimization

SEO is the foundation of your entire website. It doesn’t matter how good your website looks if search engines aren’t finding it. With comprehensive search engine optimization (SEO) services from Stream Companies, you can take your dealership’s website to new heights by generating traffic that actually makes a difference to your bottom line. How? By targeting the only kind of traffic a car dealership cares about: local and unique.

Everything our SEO team does is backed by data. Stream uses the most sophisticated tools available for monitoring your site’s traffic, which includes a Google Analytics account that we’ll set up for you. If you already have an account, we’ll gladly run through and make sure that it’s tracking data correctly.

When Google first began adding “blended” results to the search result page, the addition of video and image results meant that these two mediums now had increased SEO value.

However, just uploading a video to YouTube isn’t a guarantee that it’s going to get traffic. Much like other content on the web, a YouTube video must be tailored to be SEO-friendly.

With Stream’s Video SEO service, We will work to improve Google search ranking by updating relevant video content and tagging so customers are able to easily find video content online.

Paid Search

Also known as pay per click (PPC), paid search is a fast and effective way to get your business in front of customers. When paired with Search Engine Marketing (SEO), it can help to increase brand visibility and allow your business to virtually dominate the search engine results pages.

Because of that, PPC has the ability to increase traffic, leads, and sales, which makes it a valuable component of any successful integrated advertising strategy. At Stream, we’ll make sure that your paid search, SEO and other digital advertising efforts are working together so you’re not bidding on keywords that you already rank higher for organically.

My Showroom Marketing Platform

In your marketing funnel, sales should never be the end of the road. Customers who have purchased, leased, or serviced with you before can come back time and time again, but they need a reason. Will you give them one?

The best way to retain customers is to make their lives easier. With MyShowroom, every customer gets a virtual Vehicle Wallet along with personalized vehicle updates that keep your dealer top of mind!

This isn’t old-school equity mining. This is the new school of customer convenience.

Shoppers Suite

Wouldn’t it be great to unmask online buyers before they ever contact your dealership or identify themselves to you? Stream companies has Advanced Digital Location Intelligence and Predictive Analytics that will allow you to identify anonymous shoppers online. With geolocation and enrichment technology we will give your dealership the ability to tell who might be coming to your dealership with one click to your website, you can be the first to market to them and be prepared.

We will market to the buyer with incredible speed. Within 24-48 hours of looking onto your website they will receive Direct mail pieces, mobile-responsive emails, and compelling creative social media ads.

In addition to your base Shopper Suite® package, increase engagement with your customers with additional mail pieces customized to achieve dealer goals.

SOCIAL MEDIA MANAGEMENT

We know what your followers want, we build a foundation based on data and over 10+ years of user information to combine precise targeting, relevant content and effective messaging to reach your audience at every stage of the buying journey. Analyzing this data on a regular basis allows us to ensure your program is performing best.

Stream companies has created an app AutoSnapp. It is designed to help your entire team effortlessly provide unique content, photos, videos, and more. Download the app and use the provided log-in to snap a photo, tag it, and submit it. The Stream team will instantly receive it and be able to include it in content, ads, and other marketing efforts. The app helps us to collaborate with your team to gather original content, build your brand, and showcase your personality.

SOCIAL MEDIA ADVERTISING

Stream companies realizes social media marketing is no longer the frilly, fun add-on to your digital presence. From Facebook and Instagram to its powerful advertising and targeting capabilities, we can now drive traffic, promote, engage, interact, and sell directly from your social platforms. With over 244 million people in the US sharing who they are and what they like, consider it a place where people are tuned in 24/7, ready to interact with and read your messages tailor-made for them. Stream Companies works to organize a calendar of posts that help users (aka potential shoppers!) explore, share, gain knowledge, ask questions, voice concerns, leave reviews, and interact in ways that no other digital platform can offer. From instant feedback to editing content at the drop of a hat, social lets you instantly express your business’ tone and voice to an audience that wants to engage with you!

Social Dynamic Advertising Inventory Feed

In addition to standard social advertising, Stream offers dynamic inventory ads that allow dealers to upload their entire catalog of vehicle inventory with relevant details such as make, model and year. Potential customers on Facebook will be shown the most compelling inventory and features to the based on the audiences being targeted.

STREAM POWER SEARCH

When your sales team is pursuing a lead, one of the main things they need to know is what the buyer is looking for. After all, you wouldn’t try to sell an SUV to someone looking for a coupe. With Stream Power Search, you not only have the ability to send dynamic ads to your digital visitors, but they’ll appear in places that seem natural and intuitive for the shopper. It’s all about delivering the right ad to the right person at the right time in the right place.

Our team will show you how your ads are performing with advanced reporting and custom tracking parameters. We can even make adjustments to your ads mid-month to optimize your current campaign and send you data when needed.

DIGITAL VIDEO ADVERTISING

We live in a digital world, if you’re not thinking about how to reach your audience online, you’re probably missing out on a huge share of potential customers. But being online isn’t enough. You must understand the micro-moments that your customers are having so you can target them with customized ads that speak perfectly to their interests and needs. With digital ad you can reach your audience at the right time (geo location, time of day, day of the week) in the right moment (what’s on their mind) on the right device (mobile, desktop, or tablet) with the right message (ad copy).

Our comprehensive digital advertising services include a variety of ad choices. Static display retargeting, for example, allows you to send static adds to people who have visited your dealership’s website. Dynamic display retargeting, on the other hand, means that you can show those visitors specific ads based on what pages they viewed on your site. So if they stopped by the service department page, you can show them ads for automotive service.

EMAIL MARKETING

At Stream Companies we are dedicated email marketing experts that are committed to making sure that your campaigns are the best they can be and reach as many people as possible. The team tests every campaign in more than 50 combinations of the most popular email clients and mobile devices in order to be far reaching, fast, and efficient. Utilizing the latest in responsive designs and coding, your email campaigns will adapt to whatever is being used to view them, whether it’s a desktop, tablet, or mobile device. The email campaign renders the best way possible on all devices.

These designs make it more appealing to customers, which in turn gets your message across as soon as possible. Also, through email analytics, we get a look at the extensive data on devices, opens, clicks, engagement, forwards, social shares, and more. This allows our team to understand what’s working and what’s not, so your strategy is always ahead of the game. In addition, all links to your website have Google Analytics custom campaign parameters for additional advanced tracking through your analytics account.

WEB MERCHANDISING

Web merchandising is an important digital discipline that aims to recreate every level and layer of your dealership within your website. It’s our belief that your main homepage should reflect the level of care, detail, and positioning incorporated in your showroom. Your listing pages are just another version of your lot and should be clean and easy to navigate. Finally, your vehicle detail pages should be as straightforward and useful as the window stickers on your cars. Our goal is to drive all the people visiting your website into your dealership physically.

A web merchandising specialist familiar with your web platform will be available for the number of monthly hours your package allocates within the scope of normal business hours. They’re happy to update promotional messaging, open tickets with your web platform, and assist in integrating new technologies into your site. Outside normal business hours, an emergency web merchandising specialist is available on Saturdays and Sundays to assist with any on-site emergencies. Our web merchandising specialist will routinely review your site and use any available hours to complete proactive site audits. These aim to improve your site using standard best practices as well as individual creativity.

REPUTATION MANAGEMENT

Stream’s approach is always one-step ahead, automatic, and unique, – aimed at promoting an increase in positive reviews for the dealership with a goal of capturing any negative feedback privately so it can be resolved offline. Consumers can make or break a brand’s digital reputation, so it’s important to be responsive, attentive, and engaged with the online conversation about your company.

It’s critical to look not only at the day-to-day reviews but also at how customers are responding to your business, your staff, and the overall experience. With alerts and emails in real time, we’re available to work with you to address, respond, and resolve any issues with an efficient turnaround time. Instead of waiting for reviews and reacting as they appear, Stream instantly solicits customer feedback through automated personalized emails, directing positive experiences to designated review sites. Within 24 hours of visiting, customers are prompted to share their experience.

CTV/OTT

Not everyone watches TV in the traditional way anymore. Nowadays, more people than ever catch their shows on a television connected to the internet. Whether it’s a Smart TV, a streaming device like Roku, or even a gaming console, Connected TV (CTV) is a new wave of entertainment that is already changing video advertising. At Stream Companies, we want to help you harness Connected TV (CTV) as an advertising channel.

At Stream, we deliver quality content to users when and where they spend the most time. That extends to the realm of Connected TV, where we run campaigns that we actively optimize every day.

There’s virtually no waste because we do 95% of campaigns at the zip code level. We only reach people within the geography responsible for the most sales with our CTV advertising content. And we place our ads where users find themselves most, whether it’s news sites, online retailers, blogs, or anywhere else.