You Deserve the Best Platform.

Dealer.com gives you access to real-time buying signals to help you interact early and build trust. Give your brand the power to deliver the most personalized experiences using real-time buying signals. Access exclusive, first-party auto dealers marketing insights from Cox Automotive, including Autotrader and Kelley Blue Book, where 2 out of every 3 car buyers shop.

• Exclusive First-Party Consumer Data
• Website Experience Optimization (Personalization)
• Digital Marketing Performance Analytics
• Gauge Traffic Quality Scoring
• Incentives Management and Syndication
• Inventory Management & Lifecycles

You Deserve The Best Websites.

Your leads are only as good as the website that produces them. Create the personalized experience your customers crave and drive more conversions. 216% higher form conversion rate with personalized visits.

• Mobile-First Website containing responsive design with device-specific customization
• Sitewide free-form Search Bar
• Website Accessibility Solution powered by AudioEye
• UX-Driven Design
• MyCars Shopping Cart
• Dynamic Call Tracking
• HTTPS Website Security

Customize your Website Like a Pro.

Customize, edit, and update your website from your dealership with tools that let you manage assets and build pages with get on-demand guidance from your team at Dealer.com. Understand your entire digital marketing operation, from websites to advertising, and inventory to performance, quickly and easily from the ControlCenter dashboard.

• Enhanced Page Design and Editor
• Video Upload and Streaming Toolkit
• Heatmap and Widget Map Visualizations
• Specials Campaign Manager

On-site Merchandising and Inventory Management.

Promote your most important marketing messages to shoppers through our Specials and Incentives solution. Automatically deploy creative featuring OEM incentives via your existing OEM feed.

Partnership and accountability for lasting success.

Unlock your potential with a team of digital marketing experts. At Dealer.com your performance manager leads a team of experts that stand at the ready to provide the strategic digital marketing expertise you need to make the most of your Dealer.com solution.

• Retailer Dedicated Performance Manager
• Single Cox Login
• Inventory Exports for up to 6 providers

Top the list in organic search.

Get more high-quality traffic and qualified leads by teaming with our 100+ SEO experts, who will help you build search-optimized content, find better target keywords and more.

• Award-winning Premium SEO Service drives visits, views and leads to the next level
• Targeted Results Page

We offer more than just dealership websites.

Dealer.com Managed Services deliver specialized marketing expertise and strategy aligned to your dealership’s goals. Through collaboration with you and your Performance Manager, we provide the knowledge and resources you need to stand out from your competition and increase your digital marketing results.

• Continuously trained SEO Strategists, Specialists, and Copywriters
• Advanced Campaign Content and Creative Services
• Review Generation and Review Response

Experience Optimization.

Personalize your digital storefront experience. Dealer.com Experience Optimization uses data and automation to deliver personalized inventory and fixed operations content to customers visiting your website, based on their previous shopping behaviors. When shoppers reach your website and see inventory and incentives for the vehicles they’ve already been considering, it makes it easier for them to resume their research and take that next step in the buying process. Website visits where shoppers were exposed to personalized content showed increased website engagement and digital retailing activities. 

Learn More about Experience Optimization

https://www.dealer.com/products/websites/experience-optimization/