MARKETAI

Revolutionize VIN-Based Marketing with MarketAI — the most advanced real-time data platform for dealers. MarketAI distills billions of data points into a ranking system that reveals key opportunities based on your own inventory, marketing conditions, and in-market customers.

• Ad Prioritization: Automatically allocate impressions based on vehicle demand and likelihood to sell.
• Creative Automation: MarketAI dynamically generates VIN-level ads with images and data pulled directly from live inventory.
• Omni-Channel Advertising: Launch AI-powered ads instantly across Google Search, VLAs, OTT/CTV, Display, and Social Media.
• Lead Intelligence: Continuous audience optimization with lead data for precision targeting and higher conversions.
• Local targeting based on market insights and your business goals
• Conversion tracking powered by Foureyes®
• Active campaign management with customized reporting

Increase vehicle turn rates, improve marketing efficiency and ROI and gain competitive market share with our revolutionary software.

SEARCH ENGINE OPTIMIZATION

Outrank the competition and increase organic traffic to your website with best-in-class SEO.

• Custom SEO plans with real-time insights informed by MarketAI to reach the right customers and highlight inventory that’s hardest to sell.
• Google Business Profile setup and ongoing management
• Technical onsite optimizations, including metadata, schema markup, and site health monitoring
• Competitive keyword tracking and performance reporting
• Local listing syndication and Google Vehicle Listings integration
• Monthly content updates and reporting recaps

Social Media & Reputation Management

• Build your brand presence and engage your audience with custom social media strategies. Cultivating a strong social media presence is one of the best ways to grow your business’ reputation.
• Weekly content calendars
• Dealership-specific posts with model and market insights
• Human-written responses to comments and inquiries
• Profile optimization and monitoring
• Custom promoted posts to amplify key messages

WHITE GLOVE SERVICE

No ticketing systems. No waiting. Every Adpearance client has a single point of contact focused on automotive.

• Dedicated strategist with proactive performance updates
• Reporting your way — phone, email, or video
• Monthly strategy planning sessions
• Data-backed recommendations to hit your monthly goals