New Campaign Touchpoints
To help support your dealership and your unique goals, several new campaigns are now available to help maximize your marketing budget and get the most bang for your buck. Additionally, optional live calls are now available to complement your marketing strategy. New campaigns include:
- High decline service quote
- End of financing term
- End of warranty
- In equity
Campaigns to drive vehicle sales and loyalty
The KORE Accelerator Plus program includes various campaigns via voice, text, email and direct mail that will help increase traffic to your dealership. These communications take the guesswork out of marketing. Affinitiv will coordinate set up, monitor the results and make recommendations if adjustments are needed. The sales and loyalty-focused communications touchpoints include:
- Unsold prospect series
- Sales appointment reminder
- Lease termination series
- Happy birthday
- Special event & customer appreciation
- Happy anniversary
Equity Scoring Plus
This one-of-a-kind product will first complete a Monthly Equity score of all customers in your DMS. Then, you will receive daily reports, which summarize the equity positions of customers with a service appointment that day. This allows you to discuss new vehicle options with customers when they are in for service! Additionally, monthly communications will be delivered to customers who are in a positive equity position.
Social media ads for past due maintenance
The addition of social media ads will round out the KORE Accelerator Plus program. Delivered in conjunction with the past due maintenance campaign, the social media component provides an additional channel to stay in touch with your customers.
100% reimbursement using DAS funds
The KORE Accelerator Plus program will automatically be submitted for co-op on your behalf!
Service Lane Appraiser
Key Features & Benefits: Engaging Messages | Send service customers a welcome text and offer an invitation for a self-service, no-obligation vehicle evaluation.
Dealership Alerts | Receive alerts via the mobile or desktop app when a customer engages while in the service drive.
Live Service Lane Activity Ledger | Review all customers currently in service and gauge their interaction with the process to identify key opportunities. Includes offer information and lead details.
Dynamic Reporting | Review staff engagement, customer actions, and sales results.
CRM Integration | Securely deliver leads to your CRM.
Strategic Add-On | Combine with Affinitiv Quote to encourage vehicle upgrades with personalized equity offers.
Quote - Advanced Equity Mining
Offer your best prospects attention grabbing, personalized equity offers at your store and through email or direct mail. With an AI-based Trade Prediction Score, you'll know who's most likely to buy a car -- and have the best tools to sell them one.
