Trade-In Tools

Kia’s Trade-in Program integrates trade-in tools into your website so shoppers get the information they need without having to leave your website, while helping you generate more leads directly to your CRM.

Trade-In Tools

Put the power of Car and Driver’s shopping tools to work on your website with the newly designed Trade-In Value powered by Black Book® and Credit Score powered by Equifax®. Trade-In Value uses industry-leading Black Book appraisal values delivering you transaction price flexibility and more realistic trade-in expectations for shoppers. Credit Score provides users their actual score via a soft pull (no SSN or DOB required and no impact to credit). Generate qualified, low funnel leads, while providing valuable information to your shoppers in a streamlined experience from the most trusted brand in automotive.

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Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.