Trade-In Tools

Kia’s Trade-in Program integrates trade-in tools into your website so shoppers get the information they need without having to leave your website, while helping you generate more leads directly to your CRM.

Trade-In Tools

Put the power of Black Book data and the proven performance of the Trade-in Estimator range to work for your website! Daily data collections from over 60 auto auctions will give your consumers the most accurate snapshot of the market for their valuable trade-in. A fresh and simple user experience helps to generate high quality, down funnel leads that close well above industry standards.

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Founded in 1926, Kelley Blue Book is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Our flexible LeadDriver trade-in tool integrates trusted Kelley Blue Book trade-in values directly into your dealer site. LeadDriver gives car shoppers the information they need, a Trade-In-Value, while providing dealers a robust lead that includes data on the shopper’s trade-in and Vehicle of Interest as well as their contact information.