Car shoppers aren’t just looking at one online source before they make their purchase-- they’re visiting over 20 sources online before making a decision. Your advertising should reach shoppers across them all.
Efficiency in media spend has never been more important.
PureCars’ award-winning technology makes it easy. Our solution helps your dealership advertise the right vehicle, in the right location, for the right price, and at the right time.
PureCars’ solution provides a fully unified platform that reaches car buyers in your market across all devices, screens, and ad mediums. The only platform customized specific to the automotive industry, SmartAdvertising serves the most relevant ads to in-market buyers across search, display, social, and more. Budgets are optimized against inventory, determining who is in the market to buy and pairing the right message at the right time on the right device to buyers.
With our technology and Kia DAP’s immediate access to available Co-Op funds, we’ll handle the technical end so you can focus on what matters: maximizing ROI and driving your sales forward.
SmartAdvertising analyzes your inventory automatically, down to the VIN-level, to Identify which vehicles should be advertised based on how well it’s merchandised online and market supply / demand data. View model-level data like days on the lot and pricing from other dealers in your market.
Target your shoppers at the zip-code level. Using data like sold data, income, and brand affinity, we’ll make sure your ads are being seen by in-market buyers to drive higher conversions in-store.
With our flat management fee and analytics dashboard, you know how and where every dollar is being spent across all channels.