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Take your prospecting and retention marketing to the next level with Elead Xchange equity mining software. Xchange mines your service drive for recent appointments and RO triggers that have the highest possibility of trading up to a newer vehicle. Targeted messages accelerate the buying cycle for customers in equity or nearing the end of their lease, warranty or retail contract, or with a VIN that did not purchase from your dealership but are currently using your service center.

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Targeted Control

Intelligent and well-timed marketing campaigns are essential to retaining customers. Leveraging the data you already have inside your CRM and DMS systems help increase sales and profits by targeting the right customer at the right time at a far better price point than new customer acquisition.

Pre-configured Xchange alerts notify sales associates of ready-to-buy opportunities in a dashboard that is simple and easy to understand. Elead CRM dealerships have the added benefit of viewing customers currently in service with a VIN-triggered campaign that integrates directly in the sales manager’s desklog. With Elead Xchange, your team never misses the opportunity to meet with customers on the drive to start the trade up conversation!

Increase market share when your in-house BDC and Sales Team utilize Xchange software to reach ready to buy customers effectively. We all know the metrics: it takes 40-50 calls (dials) just to reach 10-12 customers, and that's on a good day. Of those 10-12 customers, a good agent will be able to set 2-3 appointments. Appointment confirmations and well-timed follow up should improve the sale of new vehicles, plus a great trade-in will help boost additional profit for your pre-owned department.

Xchange showcases ready to buy customers in a dashboard that is simple and easy to use, so your BDC team can focus on selling conversations over the phone! Prospecting and retention campaigns ensure you are getting your customers before they shop elsewhere!

Communicate with customers via email, available click-to-call and *Text:

  • Elead BDC is available as an add-on to help increase your sold rate with custom email and direct mail campaigns.
  • AutoPilot service marketing and services are available as an add-on to enhance your data mining capabilities and include op-code specific and declined/postponed campaigns.
  • Blend your Xchange campaigns with Elead BDC to help turn current customers into loyal, repeat business, and get unmatched results in increases to appointment generation, sales opportunities, customer retention and profitability.

Whether your dealership is executing data mining activities in-house, fully outsourcing to the highly skilled appointment specialists at Elead BDC or using a hybrid approach to resources, Elead has the technology, the services and the team to help you achieve the industry's highest ROI from your marketing investment. Let us help turn your data into dollars!